I created this list of 10 tendinopathy truths over 8 years ago and it was very popular. The information is still relevant for people recovering from tendon pain. However, I would also highlight three modifications/additional points to stress:
1) It is possible that load is a small contributor for some people with persistent tendon pain;
2) Exercise is an important treatment but does not need to be specific therapeutic exercise (e.g. doing loads of calf raises);
3) I would also highlight more strongly the diverse things that can influence someone's susceptibility to tendon pain aside from what is highlighted in the video (biomechanics and systematic factors).
Want to learn more? I go into detail about these protocols in my new course, Advanced Mastering Lower Limb Tendinopathy.